Your website will always remain incomplete if you are unable to get the basics of On Page SEO right. So, isn’t it better to fully understand how On Page SEO functions and garner relevant traffic to your website.

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“If you ain’t first you’re last” said Ricky Bobby.

What’s true for race car drivers with NASCAR is true for businesses online with search engines.

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When the marriage of Content + SEO + Social became official back in about 2009 (although some states still don’t recognize it) the act of keyword research became a vastly different animal.

While SEO pros still use keyword research today as a means of identifying terms and phrases to use to optimize pages on a website, the act of keyword research implies so much more in the modern marketing world.

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Too many SEOs rely on the search engine algorithms of today to guide their SEO. The problem with that is that algorithms change. Yesterday’s algorithms are gone, today’s algorithms will be dead tomorrow, and tomorrow’s algorithms will be out of date before the next presidential scandal is pushed out of the news cycle by the next scandal.

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People are often looking for quick results, especially in SEO. Unfortunately, there is no such thing. There is no secret tool, trick or solution to achieving good SEO and rankings overnight. [Tweet This] And even the best SEO can’t be done in a short span of time. It’s an ongoing effort.

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How do you get top search engine rankings?

That’s what everybody really wants to know, right? It’s amazing how often that question is posed and, to this day, nobody has been able (or willing!) to provide a definitive answer. When asked, SEOs dance all around it, never quite giving you something to grasp on to.

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Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a client wants rankings, we’ll give them rankings! Do we really care what the website looks like?

I’d like to say that those day are long gone, but the fear of SEO being a usability destroying agent still persists. This is, in part, due to those who still look at SEO as a ranking-only venture rather than as part of the entire web marketing experience. Both clients and SEOs are guilty of this mindset.

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