• 54% of consumers find a website through natural search (source: Forrester)
  • 31% click through to the websites in the first position of natural search (source:MOZ)
  • 95% of clicks to a website occur on the first page of nature search (source: MOZ)

This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases.

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Have you ever been in a crazy-making relationship where you can’t do anything right?

One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about.

Yeah. Working with Google is exactly like that. If you’re feeling frustrated, here’s what you can do.

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Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result?  Discover how you can give your writers a road map for online writing success.

Imagine this…

You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.

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Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website.

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Your company is blogging on a regular basis.

Your site has all the social media bells and whistles.

But sadly, your SEO content could still be pretty useless.

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At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

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You’ve probably read umpteen articles that bang on about black and white hat search engine optimisation techniques.

Understand them?

Do you know what’s good and what’s not?

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