The second day of SMX started with a panelist discussion on social shares, and top tips on how marketers are truly going to be influential.
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The second day of SMX started with a panelist discussion on social shares, and top tips on how marketers are truly going to be influential.
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Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. However, there are several issues related to links to your site, including anchor text that you need to pay attention to. One of them that you may not know about is the text that surrounds your links. This is just as important as your internal links with anchor text.
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It’s clear that titles matter to search. You’re less likely to rank well in search engines for key phrases if those phrases are not in the title of your content. It’s also clear that search engines are putting a great deal of emphasis on social signals when ranking content. Interestingly enough, titles also have a direct impact on just how much your content will be shared socially.
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Google has launched a new ‘Account Activity’ dashboard that allows people to ‘step back and review’ their online activity. This tool requires users to sign up for it and keeps a log of user activity performed on all Google’s products. In a blog post Google explained that this tool will provide users with a password-protected monthly report of their activity.
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Past two days have seen webmasters heading on to various forums and complaining about heavy drops in traffic/sales/rankings. A WebmasterWorld thread has various webmasters sharing their concerns over changing SERPs of their primary keywords.
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Every business owner wants to be number one, but how much is a first page Google ranking worth to your business?
Calculating the value of a number one ranking is a worthwhile exercise as it allows you to look at the return on investment (ROI) from any SEO campaign you might be considering.
Here are the steps to calculate the value of a number one ranking for your business.
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I really lucked out after moderating the morning session at SES London on Social Media Tools by joining the SEO Tools of the Trade session that followed. Both sessions had great speakers and I’ve decided to combine my notes for both into one post about social media automation tools and SEO tools.
The sources for the SEO tool recommendations include: Richard Baxter of SEOGadget, Dave Naylor from Bronco, and Neil Walker from Just Search. The social media tool recommendations came from Andrew Girdwood from bigmouthmedia, Paul Madden from Automica and Marcus Tober from SearchMetrics.
Before I get into the list of tools, I feel compelled to share a quote that I’ve often used to give people context for tool use, since it’s so important to use them for scale, efficiency and to gain a competitive advantage:
I think that’s an important perspective, because some online marketers use a small handful of tools but their expertise is very deep. Therefore, they get a tremendous amount of productivity from them. Others use many, many tools without deep expertise in anyone area and as a result, effectiveness may be lacking. Once you find a handful of tools that work for you, get really, really good at using them. At the same time, always be open to trying new tools as they come along.
Ok, let’s start off with SEO Tools:
Social Media Automation Tools (Some are a bit Grayhat SEO)
Richard Baxter, Dave Naylor, Neil Walker
There you go. I hope you find these tools useful. Some are quite old and some are new. Some are a bit iffy in terms of being more mechanical than meaningful for social engagement. Take care when checking them out. Tools can be a bit of a time suck so think about what your goals are, what tasks do you want to achieve. Look at these sites if you have time or ask other SEO and Social SEO professionals about them to decide what you want to try or test out.
What are some of your favorite SEO tools? What tools do you use to improve efficiency and automate redundant tasks when it comes to Social SEO actions? Would you like to see us do more reviews of tools?