Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it basically the same.
I touched on this briefly in my Shopping Cart SEO Tips post, but there are a couple of different conditions that require some finesse so let’s run through the most common cases:
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Spiders–creepy and crawly, but in this form, very good.
A search engine “spider” also known as a “crawler” is a software program that search engines such as Google use to find out whats out there on the web. The web is a huge place, so something needs to travel around and see whats offered on it every second of every day, and the spider is it.
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That’s right, folks, you’re all once again about to lose your right to use SEO to refer to . . . well, anything. Back in 2008, one “intrepid” “SEO” decided he’d trademark the term and impose standards on the rest of us. That didn’t pan out, so someone else has taken up the case.
Or not. Apparently this person is confused about what, exactly, SEO will stand for once it’s trademarked. In the original filing, Search Engine Partners/Shangri-La Boutique filed as SEO standing for “Search Engine Optimization,” which the application claimed they first used in September 1996, and first used in commerce in September 1999. The filing also includes a pseudo mark (this is supposed to apply to other words that are pronounced the same way) of “Strategically Elevating Optimization,” which a company SEP acquired used as a slogan on its invoices.
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Once upon a time me and a few cohorts wondered about just what levels of flux there were in the Google SERPs. Has personalized search really changed the consistency of rankings? It’s an issue that has been spoken about many times in the search world. We set out to see what was up. After two rounds of research we noticed that this was unlikely to be the case. You can learn more in the post; . The SEO guide to Google personalized search
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With the New Year underway with gusto and everyone trying to predict what 2010 will hold in store – I felt it a good time to look back at what we’ve learnt in 2009.
Below are the top SEO tips and hints we posted last year based on your readership and comments. Google continued to be a key focus for most of you, but the surprise winner in our tips and advice section was Bing.
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I realize that to some, this is a dumb question. I mean, if you have a Web site, why would you NOT optimize it for search? Organic search is the cheapest way to bring people to your site and paid search is the easiest, so it’s a no-brainer for you to recommend that every blessed Web site on the Internet dive right into search marketing, right? Wrong.
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You would think that listing all the factors that Google uses to determine your ranking would be a near impossible task, right? Well, apparently not. Today we have your first sneak peek at the list of the almost 200 search engine ranking factors used by Google.
How did this list get started? Well, apparently Mr Google, Matt Cutts, mentioned at PubCon recently that there are over 200 variables in the Google algorithm. So the folks at the WebmasterWorld set themselves a challenge to list them all.
Here is what has been included so far:
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