We all know that Google’s ranking algorithm uses hundreds of different factors to determine the position of search results – but is your mouse pointer one of them?
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One of the things I often say that most bloggers get wrong is they sacrifice keyword focus for being clever, cute, or entertaining. Yes, it is important that you make your blog posts as interesting as possible; but you should never ignore the opportunity to tie into commercial concepts. Since I often get criticized for telling you what you do wrong but not how to do it right, here are some examples about how to write interesting blog posts that are more keyword focused.
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Google has one of the most extensive web site indexes in the World Wide Web. Being the most popular search engine there is today, Google has established itself and set standards for other search engines to try and follow. The company has done this by using one of the most advanced indexing tools in its arsenal, the GoogleBot.
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SEO, as you know, stands for Search Engine Optimization, and you might rightly expect that SEO is about optimizing pages to appeal to search engines. And you’d be right. Increasingly, however, I am finding that clients believe so fervently in SEO that they aren’t actually optimizing their pages for sales. If you are falling into the trap, you’ll likely regret looking so narrowly at SEO.
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Helping companies with very, very large web sites increase sales through improved search engine performance takes a unique type of person. Think equally strong left and right brain lateral thinking. Heavy doeses of technical savvy plus creative problem solving are essential.
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There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Iinternet to find information about local companies and 82% use search engines (Webvisible & Nielsen). That means there’s a lot of opportunity for local SEO.
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Often one finds themselves looking in the rear view mirror at topics that just won’t go away. One such shadow for me is a set of patents produced in whole, or in part, by Anna Patterson, (former Googler, was to Cuil for ‘em); the now (in)famous Phrase Based IR offerings from Google. I’ve lost count how many times I’ve discussed them/written about them over the years. It seems they just won’t seem to go away (we’ll get back to that shortly)
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