People are often looking for quick results, especially in SEO. Unfortunately, there is no such thing. There is no secret tool, trick or solution to achieving good SEO and rankings overnight. [Tweet This] And even the best SEO can’t be done in a short span of time. It’s an ongoing effort.

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How do you get top search engine rankings?

That’s what everybody really wants to know, right? It’s amazing how often that question is posed and, to this day, nobody has been able (or willing!) to provide a definitive answer. When asked, SEOs dance all around it, never quite giving you something to grasp on to.

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Having been marketing web sites since 1998, I’ve seen a lot of cringe-worthy SEO. For years, many SEOs focused more on ranking than on anything else. After all, if a client wants rankings, we’ll give them rankings! Do we really care what the website looks like?

I’d like to say that those day are long gone, but the fear of SEO being a usability destroying agent still persists. This is, in part, due to those who still look at SEO as a ranking-only venture rather than as part of the entire web marketing experience. Both clients and SEOs are guilty of this mindset.

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  • 54% of consumers find a website through natural search (source: Forrester)
  • 31% click through to the websites in the first position of natural search (source:MOZ)
  • 95% of clicks to a website occur on the first page of nature search (source: MOZ)

This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases.

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Have you ever been in a crazy-making relationship where you can’t do anything right?

One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about.

Yeah. Working with Google is exactly like that. If you’re feeling frustrated, here’s what you can do.

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Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result?  Discover how you can give your writers a road map for online writing success.

Imagine this…

You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.

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Creating a great website is one thing, but driving traffic to that site is another. As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website.

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