Search Engine Strategies: San Jose - 2006 |
SES
2006: Social Search Overview
Search Engine Watch executive editor Chris Sherman hosted the session on social
search, which covered the impact of human knowledge and activity on search engines.
Managing editor Mike McDonald...
The
Search Landscape
The panelists for a morning session on the search landscape brought forth some
facts and figures for attendees to consider. Staff writer Doug Caverly of WebProNews
filed this exclusive look at the SES 2006 San Jose session on the search landscape...
Searchonomics
Speakers at the Searchonomics: Serious & Fun Stats panel on day one of the Search
Engine Strategies conference in San Jose covered ad spends, prom dresses, and
the eternal surprise in retailers' minds. Staff writer Doug Caverly of WebProNews
filed this exclusive look at the...
Hanging
At The Googleplex
Andy Beal blogs
about his trip to San Jose, where he met with some people at the Googleplex
including software engineer Niniane Wang, Blogger product manager Jason Goldman,
and AdWords Product Management Director Richard Holden....
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SES
2006: Demographic Targeting
This session focused on demographic targeting. It has become a serious issue for
online advertisers who want to find higher quality customers online. Managing
editor Mike McDonald of WebProNews filed this exclusive look at the SES 2006 San
Jose session on...
SES:
SERP Sharp-Shooting
Earlier we reported that presence was an essential part of the online shopping
process. It's not so much about the clicks as it is about branding. Our man about
San Jose, Doug Caverly, continues this...
Google
Strikes Deal With MTV
Google wants its MTV and has tapped Viacom to team-test a video distribution model
intended for use by consumers, web publishers and advertisers. Under the deal,
Google will distribute ad-supported...
AOL
Forks Itself, Leaks User Search Data
AOL's public relations nightmare just turned into a night terror. On the heels
of months and months of bad news, AOL Research flubbed on a scale so massive that
New Coke rears its head back and laughs.
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08.08.06
SES San Jose: Blog Optimization
 By
Lee Odden
Moderated by Detlev Johnson of Position Tech, this panel included: Stephan Spencer
of NetConcepts, Rick Klau of Technorati and Amanda Watlington of Searching for
Profit.
First up was Amanda with yet again, a unique presentation. There is still lots of unclaimed territory with blogs.
Less than 6% of Fortune 500 companies are blogging according to SocialText. 35% of companies plan to start a blog in the next year.
RSS distributes content and drives traffic.
Build your feeds right from the start. Questions to ask:
- How many feeds are necessary
- How much content is needed to keep it fresh
- Should you publish an excerpt or the full feed
- Will the feed include other media
- How will you propagate the feeds initially and on an ongoing basis
- How to measure performance
RSS is not just for blogs
- Affiliate
- Syndicate content to other sites
- New products
- Security alerts
- Product use tips
- Customer communications - best sellers, out of stock, special offers
- Press room
- Career channel/job listings
Poll of the audience: Large part of the audience does search optimization, so how do you optimize a blog?
Optimize the blog itself
- Socialize your blog and optimize its relatioship with the rest of the blogosphere
- Submit to blog search engines
- Make it easy to subscribe to feeds
Optimize the template
- Archives - use cleaner, shorter urls
- CSS - tweak to improve usage of H1, H2, H3
- Titles - Keywords first
- Permalinks
- Other- use robots.txt and favicon
- Validate code
Use plugins to increase functionality of WordPress and Moveable Type.
Read
the rest of the article.
About the Author:
Lee Odden is President and Founder of TopRank
Online Marketing, specializing in organic SEO, blog marketing and online public
relations. Odden shares his marketing expertise at Online
Marketing Blog offering daily news, interviews and best practices.
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