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04.12.07
SEO Through Blogs and Feeds
 By
Nathan Weinberg
First up is Stephan, who talks about RSS. Says you want to go full-text, embed tracking bugs so you know how many readers you have. Notes that most blogs have a ton of feeds, ones for posts, comments, categories, comments on posts, all sorts of things, and you should definitely make sure users know you have that. Says you should make sure to customize things in the feed, especially the description of the blog (otherwise it might be “Just another WordPress blog”).
Make sure your blog is optimized. Use tags so that your blog software will have a page for that tag and rank in search engines for that tag. You should try to have a cool title, but an SEO-perfect title tag. There’s an “SEO Title Tag” plugin for WordPress that lets you customize those, which is great (must install!), you can assign any unique URL a unique title tag.
Already, most useful SES session I’ve ever attended.
You can create tag conjunction pages, combining multiple tags for great SEO. Says you should do what ProBlogger does, putting featured posts in blocks at the top of the page. Don’t use “permalink” to link to your post, use the title (unless you want to rank well for permalink, dope). Try sticky posts, which always appear at the top of your category page to introduce it (WordPress plugin: Adhesive).
Says this is effective, his 15-year old daughter got up to the first page on Neopets related terms in just a few weeks, just by listening to her dad’s tips.
Next up is Rick from FeedBurner. He talks about redirects, which are important because search engines are now consuming feeds, too. Auto-discovery must be well-implemented on your site so readers can find it. Says that Feedburner lets publishers style their feeds in spite of the browser trying to do so. Mentions Yahoo Pipes, which lets you mix feeds.
Talks about Feedburner using clickthrough URLs to track feed actions. Also, Feedburner lets you choose the kinds of redirects you use for your feeds, a 302 or 301. They recommend you don’t use a 301 permanent redirect, in case you don’t like them (honest guy), and that Feedburner will actually 301 the feed back to you if you ask.
Talks about how feeds are coming from more than just blogs; they’re coming from stores/retailers, search engines, many broad ways. Says full-text vs. excerpt should not be an issue of publishers vs. readers, but just a question of usefulness. If you have an excerpt feed, TechMeme can’t see what posts are linking to others, and you might not get on TechMeme. Says we will only see more sites like TechMeme in the future, and keeping them out will hurt you.
If you don’t want to see your feed in search engine, the noindex tag will be honored by Google and Yahoo, and Feedburner includes an option for that. Rick says you need to effectively advertise your feed, which is easy, and so many people do it wrong. Not including an autodiscovery tag is stupid. Point to all relevant feeds. Pinging is important, because waiting for spiders to get to your site can take a long time.
Adding rich media to the feed is important, especially if you are producing podcast/video blogs. And for gods sake, give the show a title and notes, not just an episode number, or else no one is going to find your podcast in a search engine.
Continue reading this article.
About the Author:
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.
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