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11.29.07
Press Release SEO Tips
 By
Lee Odden
Many search marketing tactics come and go, but one channel of promotion that
has steadily evolved is the practice of optimizing press releases for search
engines.
While its true that the future of the traditional press release has been up for debate over the past few years, wire services and the web sites they syndicate content to continue to produce results for the clients of savvy public relations professionals and online marketers.
Yahoo News is still more popular that MSNBC, AOL News or CNN. Being able to rank well on the most popular online news web site as well as Google News simply by optimizing and distributing a press release offers attractive benefits at a nominal cost.
In the course of prepping for an upcoming public relations workshop where Im speaking on a panel about press release optimization, I thought Id do a review of the top wire services. Part of that presentation also includes press release optimization tips from industry friends that work at the newswires, where thousands of press releases are distributed daily.
I thought Id share these tips with Online Marketing Blog readers that will not be in San Francisco this Friday.
Sarah Skerik - Vice President, Distribution Services - PR Newswire
Write a pithy (80 character or less,) descriptive headline that includes important keywords. Dont be coy with this important real estate. Utilizing important keywords in the headline, and then again in the lead (and throughout your message) reinforces the relevance of your message for those important terms.
Remember that SEO is really the art and science of being found by your audience. For that reason, you have to use the language they use when searching for or discussing topics related to your product or industry. Put more simply - dont use jargon!
Joe Beaulaurier - Interactive Marketing Manager - PRWeb
Link your strategically important search keywords to deep relevant pages in your site, not the front page. Use your keyword links to connect the strategically important keyword terms in your press releases to the most relevant deep pages within your site. If they dont exist, create appropriate deep pages (aka landing pages) and place content on them that is specifically relevant to the keywords. For instance, if you are selling bicycles and are linking the words mountain bikes from within your press release, be sure to link to the page that details your companys mountain bike offerings.
Laura Sturaitis - Senior Vice President, Media Services & Product Strategy - Business Wire
I think my best tip for clients on the topic of optimizing their press release for search and social media, is to begin to think of the press release not just as a media relations tool, as it has been historically, but instead to view creating a press release as compiling a mini web page on the news or topic being written about.
Continue
reading this article
About the Author:Nav is the founder and CEO of Page Traffic, a premier search engine company
known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet
marketing and PPC campaigns. He is a prolific writer and his articles can be
found in the "Best Articles" section of many websites and article banks. As
a search engine analyst , he has over 9 years of experience and his
knowledge is in application here.
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