Lee Odden

Written by:
Sep 24 ~ Category: Uncategorized | Comments Off on How To Become A Successful SEO Professional

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics.  Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

SEO/SEM Blog Aggregators:

Testing Tactics on Your Own Web Sites

Search Engine Marketing Forums

Paid Subscription SEM Communities

Search Engine Marketing Webinars

Search Marketing White Papers, Research, Special Reports

SEO & SEM Email Newsletters

Online Groups for Search Marketers (Facebook, LinkedIn, Ning)

The Big SEM Conferences

SEM Consultant/Agency Advice

  • TopRank Online Marketing – That’s right, we put our own agency :)  – The reality is, your current SEO/SEM agency or consultant should offer some kind of ongoing education and/or training on top of ongoing consulting services. If not, call us!

Print Magazines

Offline Networking Groups or Meetups

Books on SEM

Niche or Regional SEO/SEM Workshops

Search Marketing Industry Web Sites

SEM Workshops, Training & Certifications

Search Marketers on Twitter

SEO & PPC Focused Podcasts


About the Author: Lee Odden is President and Founder of TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices.