Tuesday it was reported that J.C. Penney have showed signs that their Google penalty has now been lifted. The original penalty was imposed at the end of Feb for “shady SEO practices”. Searchmetrics have published a report to show that organic search traffic is back on the rise again for J.C. Penney:

In the early days of the Internet, search engine optimisation was a fairly simple affair. Webmasters (SEO professionals to you and I today) had a fairly straightforward job optimising web sites. To rank for a keyword in a search engine, all that was required was to put them in the title, the keyword meta tag [...]