One of my favorite things I get out of conferences is learning about all of the great tools that are available. Christine Churchill of KeyRelevance presented the Cool Tools for Search Marketers session.
Christine started by sharing why she thinks tools are so important:
- save money and time
- provide insight outside of your own site
- identify missed opportunities
- does the “grunge work” for you
- they make you more efficient and keep you sane!
Keyword Tools
Free
- Google Keyword Tool
- Google Webmaster Tools
- Google Insights
- Google Trends
- Microsoft Add-in for Excel
Fee Based
- WordTracker
- Trellian Keyword Discovery
- Hitwise
- WordStream
- Nichebot
- SEOmoz Keyword Difficulty Tool
Ranking Tools
- Webposition
- Advanced Web Ranking
- Mikes-Marketing-Tools.com (free)
- Googlerankings.com (API)
Code Validators
- Validator.w3.org
- htmlhelp.com
- NetMechanic
Header Checkers
- Rex Swain’s HTTP Viewer
Broken Link Checkers
- Xenu Link Sleuth
- validator.w3.org/checklink
- Htmlhelp
- NetMechnanic
SEO Tool Sets
- Websitegrader.com
- SEOmoz Tools
- Raven SEO Tools
SEO Toolbars and Browser Extensions
- SEOBook
- SEO Quake
- SEOmoz
- Majestic SEO
- RankQuest
- Alexa
- WebDevelopers
Link Tools
- Yahoo Site Explorer
- MajesticSEO
- SEOmoz LinkScape
- SEOmoz Open Site Explorer
- Advanced Link Manager
- OptiLink
- HubFinder
- SoloSEO
- Blekko
- Link Research Tools
Competitive Intelligence Tools
- Hitwise
- ComScore Marketer
- Trellian’s Competitive Intelligence
- SEOmoz Keyword Difficulty Tool
- SpyFu
- Compete
- SEMRush
- KeyCompete
- KeywordSpy
- AdGooRoo
- Keyword Analyzer
Social Media Tools
- Google Alerts
- Radian6
- TweetBeep
- Twhirl
- Tweetdeck
- SocialMention.com
- Topsy.com
