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[2005-07-30] The Search Engine Optimization Secret That Everybody Ignores
Search engine optimization is a very critical task in the success of any website.
[2005-07-28] Search Engine Optimization: What Every Company Needs to Know
Internet search engines exist to organize the overwhelming amount of information available on the web.
[2005-07-25] Back to Basics in SEO
There has been a lot of talk about Google and MSN's new algorithms and Yahoo's search engine changes.
[2005-07-25] Google's Good Writing Content Filter
The web pages actually at the top of Google have only one thing clearly in common: good writing. Don't let the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, distract you from the importance of good content.
[2005-07-21] Good Things Come to Those Who Wait (and Other Analogies and Cliché’s for SEO)
We've all heard that familiar expression, "Good things come to those who wait". Whether you're waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV... well, maybe not the DMV, good things will come if you simply allow them to come in their own time.
[2005-07-15] Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric.
[2005-07-11] How to Manage SEO
When it comes time to start an SEO program, companies should be sure to consider the types of training and knowledge it takes SEO specialists to perform SEO services for their web site, whether it is done through outsourcing or completed in-house.
[2005-07-01] Copies Sell
I've been in the SEO business for a while now, but I've been a copywriter for a much longer period. SEO is challenging, but writing is my first love... and not without a reason too. If I take a little liberty with an old phrase, it should sound like..."A keyboard is mightier than a sword"... and I will stand by that saying.
[2005-07-01] The Biggest SEO Scam of All
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.
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