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[2005-11-30] Google Dishes Content Network Ad Best Practices
The Inside AdWords crew has six suggestions for better targeting campaigns destined to run on Google's content networks.
[2005-11-30] The Perfect SEO Firm
SEO companies come in all shapes and sizes. You´ve got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project.
[2005-11-28] Leprechaun Repellent and Guaranteed SEO Companies – The Disturbing Link
When researching SEO companies, it is tempting to choose any company willing to offer guaranteed SEO services. It is human nature - people love a guarantee.
[2005-11-25] SEO: Why Search Engine Optimization Anyway?
SEO is short for search engine optimization. I can almost hear the yawns already as you roll your eyes with boredom.
[2005-11-22] Dipsie Dispels Vaporware Claims Today
The long-rumored arrival of Dipsie's "deep web" search technology, called Dcloak, finally happened today.
[2005-11-21] No Google Analytics For You
A crush in demand for the now-freely available Google Analytics service has led Google to turn on the "No Vacancy" sign and set up a waiting list.
[2005-11-18] Google Onsite Advertiser Sign-Up Debuts
Google has been getting into the referral game, with enticements for users to download Firefox and join AdSense; now, publishers can offer advertisers the chance to join AdWords and create an ad for that publisher's site.
[2005-11-17] Bring PPC Management On Home
Dana Todd talked about bringing PPC campaigns in-house at PubCon and the intricacies of staffing and managing them once they arrive.
[2005-11-16] Google Updates Sitemaps
The webmaster-friendly project started by Google over the summer has its own blog and some new features available for its users.
[2005-11-14] Should SEOs Recommend or Implement Optimization Changes?
A recent study shows that a majority of companies (64%) fail to implement some or all of their SEO company's recommendations.
[2005-11-11] AdWords Offers Metrics For Google Ads
A note at the SEW blog pointed out this little gem on Google's web site, where users can view search metrics by industry as they plan their paid search campaigns.
[2005-11-10] Revenue Triples In AdSense Case Study
The AskTheBuilder.com web site gets the Google case study focus, as the AdSense team trumpets the site's jump from $10,000 to $30,000 in monthly revenue.
[2005-11-07] SEO For The New Google
For those who's businesses rely on the Internet to produce revenue the latest Google update, nicknamed Jagger, was one of the biggest events in the past couple years (probably since the Florida Update of 2003).
[2005-11-03] Professional SEO in Your Marketing Mix – Convincing Your Company
While professional SEO (search engine optimization) is becoming increasingly recognized as an extremely effective component of an overall marketing mix, the SEO industry itself is still very much in its infancy.
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