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[2005-12-28] TrustRank + Sandbox = TrustBox??
There seems to be a new term emerging around the whole sandbox/trustrank issue. In this article I look at that new term and discuss it's implications in the SEO field.
[2005-12-21] Google Sends Librarians A Letter
Matt Cutts authored the first article for Google's Newsletter for Librarians, where he answered the question "How does Google decide what result goes at the top of the list?" and provided exercises for students to do to help them understand ranking.
[2005-12-21] Guardian Plays Google Game, And Wins
It took a week for a writer to push a spoof web site to the very top of the Google rankings for the search term "eco-friendly flip-flops."
[2005-12-21] SEMPO Survey: SEO More Popular than Paid Search
Here are highlights from SEMPO's 2005 Annual State of Search Survey, or as I heard Dana Todd call it at SES Chicago, "the SEMPO Big Ass Survey".
[2005-12-19] Microsoft Exposes Google AdSense Scheme
Mistyping a URL in the address bar of a browser can lead to a ring of traffic-stealing "typo-squatters" that ripoff the AdSense for domains system at the expense of Google and its advertisers.
[2005-12-15] It's...Another Yahoo Index Update
The Sixth Weather Report from Yahoo Search should be completed sometime today, and site publishers will want to look and see where they may be placed.
[2005-12-15] SEO For The Big Three
Ranking your website highly on one of the "big three" search engines (Google, Yahoo or MSN) is a daunting task let alone ranking your website highly on all three.
[2005-12-15] What’s so Special About Search Marketing???
If your company is not aggressively conducting efforts that will increase your search engine traffic, then it is time to get in the game!
[2005-12-14] More AdWords Goodness From Sitemaps
The latest version of Google Sitemaps provides more information for users of the service, as Google looks to drive more usage of the utility among site publishers.
[2005-12-14] Wiki - What SEOs Can Learn From It
I've been actively researching ways to quickly and effectively build content to websites. And while blogs tend to be near the top of the list, there are other opportunities out there.
[2005-12-13] Interview with Rand Fishkin of SEOmoz
The next interview for Spotlight on Search is with Rand Fishkin of SEOmoz.
[2005-12-13] Misguided SEO Advice
I received an inquiry this morning that really was typical of what I've been hearing from really small companies looking into SEO that get their information from sources that have little to do with SEO.
[2005-12-12] Firefox Extension Could Wreck MSN AdCenter
A dedicated development community has helped the Firefox web browser gain market share; the ability to enhance its usefulness with third-party extensions could be disastrous for Microsoft's pending debut of AdCenter.
[2005-12-09] AJAX for SEO Considered Harmful
Here at Oneupweb, our development team has been playing around with AJAX development on some of our internal web sites.
[2005-12-09] Matt Cutts Knows You Bought Links
Forget about trying to slip reciprocal links past the master of the Google search algorithm. Fuggedaboutit. He knows why your PageRank dropped like a lead balloon.
[2005-12-08] Linking Strategies - Search Engine Perspective
One of the major session tracks during day 3 of the 2005 Chicago SES was devoted the art and war of linking. In my last two articles, the SEO/SEM perspective towards linking campaigns was discussed thoroughly. However, the final installment of the linking sessions featured representatives of the all the major search engines.
[2005-12-08] AdWords Adds To Quality Score
After introducing the Quality Score metric in August, Google has been working to improve the user experience with AdWords; today Google began incorporating landing pages into the Quality Score.
[2005-12-07] The Keywords You Never Thought Of
A phrase like "latent semantic indexing" may not ring a bell. Sounds like geek talk. And it is really, it should be "a bunch of keywords you hadn't thought to optimize" to the lay person.
[2005-12-07] Managing Projects And SEM Campaigns
Professional search engine marketing folks need to keep several tips and guidelines in mind when working with and keeping their SEM clients.
[2005-12-07] More Linking Strategies To Consider
In my previous write-up, I discussed how linking past the homepage is an extremely important aspect of any link campaign. In this portion, I am going to focus on additional strategies and tips, which were provided during the Linking Strategies portion of the Chicago SES conference.
[2005-12-07] Really Really Big Site Optimization
An afternoon session on search engine optimization for truly huge sites touched on the needs of websites with an immense number of pages online.
[2005-12-06] The State Of Search Engine Marketing
Search engine expert Danny Sullivan gave a glowing account of the search engine marketing world today in his keynote address at SES Chicago.
[2005-12-06] Please Search Engines With Quality Copywriting
Copywriting for search engine optimization can do more than enhance one's placement; it can help reinforce a brand and overcome negative comments made online about a company.
[2005-12-06] RSS And Blogs In Search Marketing
Blogs, blogging, bloggers, and RSS feeds may sound like a bunch of nerdy buzzwords, but they can be the means to driving search-related traffic to one's site.
[2005-12-05] Dealing With Contextual Advertising
The rise of online advertising available from the search engines parallels their rise; at SES Chicago, speakers from Yahoo, Google, and other firms discussed the world of contextual and non-search ads.
[2005-12-05] Interview with Greg Jarboe of SEO-PR
The use of news search SEO and marketing has grown significantly in the past 2 years.
[2005-12-02] Thou Shalt Use Google Search Tools
Carat Americas CEO David Verklin told Reuters that Google wants advertisers to only use its tools to manage search campaigns conducted on Google's network.
[2005-12-01] A Collected Google PageRank Primer
Admit it, you dream about PageRank, how to improve yours, why some attempts to improve it work while others leave you wondering why your site vanished from Google for the third time in eight months.
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