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[2006-02-28] The Great Click 'N' Fraud Swindle
A variety of scams, fraudsters, and software tools could contribute to as much as a billion dollars of fake click activity each year.
[2006-02-28] SES NY: Duplicate Content Jeopardizes Your Site
Those all-important search engine rankings you desire for your website could be in peril if you utilize duplicate content that runs afoul of search engine guidelines.
[2006-02-27] How Many Links Do You Need?
We all know that link building is an important aspect of SEO. Most of the websites I look at are reasonably well optimized, at least in terms of "on page" factors, but they're usually in terrible shape when it comes to links - both within the website and within the area of link popularity.
[2006-02-27] ClickTracks Adds Click Fraud Detection, SEO Tools
Version 6.1 of ClickTracks was released today with several new features:
[2006-02-27] Google Sitemaps :: Are They Or Aren't They Lucrative SEO Tools?
Google has had a feature out for some time which allows webmasters to create a sitemap file to help Google's crawlers find and index content.
[2006-02-23] SEO.com for Sale
I received an interesting call yesterday from someone who wanted to know if I was going to SES in New York because she wanted to talk to companies that might be interested in buying a domain name she owned.
[2006-02-22] MSN AdCenter: Preview Today, Flat Tomorrow
If you are curious about how ads from the forthcoming adCenter service will look after it replaces Overture this summer, a testing site lets visitors glimpse the future according to adCenter. What it doesn't show: the prospect of a leveled-off online ad marketplace.
[2006-02-21] Jarboe Optimizes SES New York Schedule
Greg Jarboe, known for his SEO work and SES talks, has some advice for the first-time Search Engine Strategies attendee.
[2006-02-21] The (Un)Importance Of PageRank
Another Google PageRank update appears to be underway or near completion. What that means for search engine optimization is a matter of debate inside the industry. But along PageRank toolbars, ranking has increased for lower ranked sites while it has decreased for previously higher ranked sites.
[2006-02-21] Business to Business Marketing on Search Engines – A Largely Untapped Marketing Tool
I'm in the business of search engine marketing, so it's sometimes easy to forget that a majority of people don't really know that the industry exists, how useful it is in business to business marketing, and what a valuable marketing tool SEO can be in general.
[2006-02-20] Link bait: SEO with Linky Love
Does your blog provide link bait?
[2006-02-20] SEO Baloney
My Yahoo news alert for "search engine optimization" sent me a link this morning to a Q/A article from USATODAY.com about SEO.
[2006-02-20] AdCenter Could Have Demographic Edge
Unlike Yahoo or Google, MSN provides a variety of demographic data for its marketers to utilize when creating and modifying campaigns.
[2006-02-18] Optimization for Google Dictionary
graywolf has made some good observations about definitions appearing above the organic search results in Google.
[2006-02-16] AOL Search Best At Conversions
With a 6.17 percent rate, AOL Search fared best among search engines when it came to converting visitors into customers in January.
[2006-02-14] Myth 102: SEO is Ugly
Sometimes it's fun to post a little Q and A to help folks better understand different aspects for search engine optimization.
[2006-02-13] Cutts Confirms Traffic Power Delisting
Google's well-known engineer Matt Cutts makes an exception to his general precedent of not talking about companies being removed from Google's index.
[2006-02-13] Interview with Eric Ward of URLwire
If there is a ying and a yang to search engine optimization then many SEO professionals would agree that content is the ying and links are the yang.
[2006-02-11] Are You An SEO-funded Blogger Shill?
Robert Scoble says that some SEO's are paying bloggers to do some link juicing.
[2006-02-08] MSN AdCenter Reaches Efficient Frontier
The forthcoming advertising network from Microsoft will be supported in Efficient Frontier's search engine marketing products.
[2006-02-08] Yellow Book Buys Click Forward
The publisher of numerous print and online yellow page directories takes a step into the digital world with its acquisition of the Florida-based SEM company, Click Forward
[2006-02-08] Search and Branding
There's an excellent interview at iMediaConnection with Ron Belanger from Yahoo about the intersection of search marketing and branding.
[2006-02-06] Google vs. BMW, a Sanity Check
Okay, I'm officially puzzled by those who are complaining about Google's treatment of BMW's SEO techniques.
[2006-02-02] Take a Few Cutts from Google’s Matt
Matt Cutts was recently interviewed on WebmasterRadio.fm's SEO Rockstars show with Oilman and Webguerrilla.
[2006-02-02] AdWords API Versioning Back To The Labs
After making version 3 of the AdWords API available, with new support for content bidding, Google had to revert to the previous version a day later.
[2006-02-01] Google Big Daddy SearchQuake About to Rumble Your Ranking?
Running ranking reports for clients is a standard part of an SEO's job.
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