About the Author: Barry Welford, President of Adding SEO Value Through Natural Linking
Create an Online Presence and A Linkable Brand is the advice from Loren Baker in order to help with natural link building.
Link building is generally a term used around the SEO industry to describe building relevant links to a website in an effort to rank that site for specific terms while also building trust, value and equity to that website. All too often however, link building is associated with questionable SEO practices such as link buying or link spamming. As an old school online marketer and PR guy, I tend to take a different approach to my link building philosophy, and see link building as more of a branding and web presence approach.
