About the Author: Joe has over 12 years experience in the search engine marketing industry. He co-founded Submitawebsite.com in 1997, served as a Vice President, Media at iCrossing for 3-years, and sold Submitawebsite to Web.com (Nasdaq:WWWW) in April 2007. Joe is Managing Director at iAcquire, and oversees corporate development and business strategy.Last month, world-renowned search engine Google.com released a new feature to its search engine results page or SERP called Google Instant. After hearing about it, people became concerned about the effects it could cause SEO and PPC advertising. They began to question the significance of these Internet marketing strategies now that Google Instant has rolled out.
Google has one of the most extensive web site indexes in the World Wide Web. Being the most popular search engine there is today, Google has established itself and set standards for other search engines to try and follow. The company has done this by using one of the most advanced indexing tools in its arsenal, the GoogleBot.
