Kevin Gibbons


About the Author: Kevin Gibbons is the search engine marketing consultant based in the UK. http://blog.seoptimise.com

Posts by Kevin Gibbons:


Top 10 Retail SEO Mistakes Brands Are Still Making

Last week I asked on Twitter to see what common SEO mistakes were still being made by retail websites. This received a great response, so I thought I’d share the top replies with our readers.

I’ve picked some UK high street retail examples to help display the issues raised, but please note that we have no connection with any of these websites – so this is an outside perspective. There may be logical reasons for the examples which we are unaware of, but these have been used in order to highlight where SEO mistakes are commonly made.

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How to Turn a Google Penalty into Great Linkbait, by J.C. Penney

Tuesday it was reported that J.C. Penney have showed signs that their Google penalty has now been lifted.

The original penalty was imposed at the end of Feb for “shady SEO practices”. Searchmetrics have published a report to show that organic search traffic is back on the rise again for J.C. Penney:

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