About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.Every business owner wants to be number one, but how much is a first page Google ranking worth to your business?
Calculating the value of a number one ranking is a worthwhile exercise as it allows you to look at the return on investment (ROI) from any SEO campaign you might be considering.
Here are the steps to calculate the value of a number one ranking for your business.
‘Link Bait’ is one of those SEO buzz words that’s been around for a while now – but what exactly does it mean? Read more
I’ve just finished reading through a great post over at SEOMoz about SERP (search engine result pages) click-through rates and thought it would be perfect to share on our blog. Read more
We all know that Google’s ranking algorithm uses hundreds of different factors to determine the position of search results – but is your mouse pointer one of them?
People are watching hundreds of millions of videos a day on video sharing websites like YouTube. In fact, every minute, around ten hours of video is uploaded to YouTube alone. Online video has exploded recently and with Google’s universal search, it’s now another way your business can reach potential new customers. Read more
