Matthew Elshaw


About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

Posts by Matthew Elshaw:


Measuring SERP Click Through Data and The Wikipedia Effect

I’ve just finished reading through a great post over at SEOMoz about SERP (search engine result pages) click-through rates and thought it would be perfect to share on our blog. Read more




Does Your Mouse Pointer Influence Ranking?

We all know that Google’s ranking algorithm uses hundreds of different factors to determine the position of search results – but is your mouse pointer one of them?

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Video SEO: Drive Traffic With Videos

People are watching hundreds of millions of videos a day on video sharing websites like YouTube. In fact, every minute, around ten hours of video is uploaded to YouTube alone. Online video has exploded recently and with Google’s universal search, it’s now another way your business can reach potential new customers. Read more