About the Author: Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his
knowledge is in application here.This session of SMX New York 2011 Day 1 is on the topic “Use Searcher Personas to Connect SEO to Conversions”. In this session, expert panelists shows you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.
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Every SEO seems to have different views about the nature of our industry, ranging from “exciting” to “dynamic” to “ever changing”. Despite these conflicting views on the over all nature, it is an undeniable fact that the local online advertising market has grown leaps and bounds in the past few years.
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Protecting Your Brand Online
Solo presentation by: Andy Beal, CEO, Trackur
The second day of the SES SF 2011, saw a solo presentation by Andy Beal @andybeal, CEO of Trackur.com and Editor-in-chief of Marketing Pilgrim. The focus was on how to protect your brand online before it get hit.
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Studies show that around 90% of the overall Internet traffic is generated through search engines, they (search engines) also handle more than half of all the E-commerce transactions. This reveals how important and pivotal the impact of search engines is, on your online business. At the same time, this also means that you can change the way your business performs on the web, or in other words worldwide (as your business is now visible to all who accesses the Internet).
Google Analytics JavaScript is the latest offering from Google. This snippet would surely make, life a bit easy for site owners. Earlier, to use Google Analytics, one was required to add a JavaScript tracking code on the web pages. Further, to verify ownership of the site with other Google products like Webmaster, one had to add an HTML file, meta tag or DNS record to the site.
SEO is the core mantra for the success of every online business. It is a process where your website gets high ranking on major search engines like Google, Yahoo, Bing and more. Backed by numerous benefits, the process of SEO has become a hit in the world leaving everybody dream of becoming a search engine optimizer.
It is harsh but true that SEO cannot be everyone’s cup of tea. Still you will find a large number of SEO companies sprouting up in every corner of the street. The ratio is much larger in India because many foreign companies outsource their work to Indian SEO firms either due to cheaper prices or better services.
