About the Author: James Spinosa is a 20 year old internet marketer and full time college student. He specializes in social media, email marketing, SEO, and blog marketing tactics. You can find his internet marketing blog at SEO? Oh, I’ve Heard Of That Before!
Earlier this week I was headed down the elevator and a guy made small talk by asking what I do. As an entrepreneur it usually takes a bit of effort to get people to understand what is that I actually do. I told him that I run a bunch of websites that bring in visitors using search engine optimization techniques. To my surprise he responded by saying: “SEO? Oh, I’ve heard of that before.”
After thinking about it for a little while, I realized that for the past 6 months, whenever I mention “SEO” or “Search Engine Optimization” to people not directly involved in the internet marketing industry the majority of them actually have a pretty good idea of what I am talking about. This was not the always the case. When I first started doing SEO in 2007 people always seemed convinced that I either worked for Google (especially if I mentioned AdSense) or they would just say something along the lines of “I’m horrible with computers” to hint that they weren’t quite following me.
