Long-tail keywords are a great way to get traffic, but the very nature of long-tail keywords makes them difficult to research. For anyone who is going after short-tail traffic on a website, it is a given that a significant quantity of traffic from longer-tail terms is going to be generated. This traffic will increase as the short-tail phrase moves up in search engine rankings, and in almost every case you can gauge the success of early SEO efforts by the trickle of long-tail keywords that bring visitors to your site before a short tail term even hits the first page of Google.

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One of the reasons that an SEO expert should know more about real estate optimization and marketing is that almost every real estate agent has a website. In the same way that realtors have business cards with their picture on them, they have an online presence for people who may want to look at several home choices and schedule a walkthrough. Like many SEO customers, Real Estate agents need a quick education on what to expect in the optimization process. Some of the top realtors in any town will also pick up on the fact that one or two commissions can pay for a fair amount of website optimization, and a well optimized site can generate plenty of leads from buyers and sellers. Read more

One of the top questions asked by our clients is “Why Can’t I find my site in DMOZ?” Also known as the “Open Directory,” DMOZ is one of the web’s oldest directories and a link from it conveys a good value in the eyes of search engines like Google. Unfortunately, the DMOZ directory is infrequently updated and some people have not seen a submission approved after years of waiting. Read more