Today Google announced a dramatic change in the format of search results coming to your browser in a steady roll-out across English results. The change is called Google Search Plus the World which will present users logged in to Google with search results mingled with a myriad of socially derived results from friends on Google Plus. Read more

A friend of mine recently asked me to comment on why I felt so strongly the rel=”author” attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel=”author” appears to fit into a much grander plan Google is implementing around personal profiles. Please note, what I have shared with you below is merely my opinion based on experience, analysis, and  discussions with some of my fine colleagues in the SEO community; not the least of whom is John Carcutt (my co-host on SEO 101 Radio).
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