One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. For most website owners that are just getting started with SEO, it’s not advisable to after the high search volume keywords right away, even though those are the ones that appear to be the most attractive to target. A high search volume also means high competition and it could take years to begin to see any traction. The best bet is to focus on keywords that are somewhere in the middle, the ones that have search volume but aren’t as broad or competitive. These keywords are often referred to as long tail keywords because they include more than one word in the phrase.
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We’ve already seen Google release a Webmaster Help video with Matt Cutts talking about SEO, and the prospect of having it renamed something else to shed negative connotations. Today, Google has put out another video of Cutts talking about SEO.
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Whether you have a brand new web site or an established web presence, site owners always welcome increased web traffic and revenue. One way to achieve this to hire an Internet Marketing firm who offers a pay for performance SEO pricing model. This model can be either one or a combination of three different types of performance metrics.
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You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Like I said, probably years ago.
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The phrase “content is king” has been both touted and disparaged by SEOs quite frequently over the last decade or so. Recent Google algorithm shifts have helped reignite the rally cry around content marketing. Google desires to surface content which is fresher, original, higher quality and socially popular. The bar for your marketing team has been raised. You cannot win with average content or even a lot of content. You need content which wins fans.
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SEO – at least good SEO – doesn’t fit nicely into a box. It can’t come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It can’t ever be guaranteed*, and it isn’t a magical way to reach the next billion dollar IPO.
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Andy Hagans used to run TropicalSEO.com, and I’ve reposted his popular quiz as to whether your site was defensible and updated it for 2012.
My updates and comments are in square brackets [ ].
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