To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming.

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Google has posted a first steps SEO cheat sheet for newbie website owners and bloggers who are enthusiastic about their property, but never put aside a thought for search. The post is written by Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office.

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Google is currently unable to process search queries past a certain length. If you reach that threshold, you’ll be greeted by a 414 error, with the message, “The requested URL/… is too large to process. That’s all we know.”

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Did you notice a change in the PageRank of your website? We definitely did, our PageRank increased, and we are gleeful about it. This happened because Google has updated its Toolbar PageRank, the first update for 2013. Many website owners have confirmed a change in the PageRank of their webpages oin forum discussion on DigitalPoint.

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“When I first became interested in SEO a couple years back, I read every article I could on the subject. For a beginner, much of it was very confusing. It seemed like a good amount of the information was contradictory, and I had no clue which techniques would really help my websites shoot up the search engine rankings.

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One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. For most website owners that are just getting started with SEO, it’s not advisable to after the high search volume keywords right away, even though those are the ones that appear to be the most attractive to target. A high search volume also means high competition and it could take years to begin to see any traction. The best bet is to focus on keywords that are somewhere in the middle, the ones that have search volume but aren’t as broad or competitive. These keywords are often referred to as long tail keywords because they include more than one word in the phrase.

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We’ve already seen Google release a Webmaster Help video with Matt Cutts talking about SEO, and the prospect of having it renamed something else to shed negative connotations. Today, Google has put out another video of Cutts talking about SEO.

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