If I could sum up local search SEO in a few words as it has progressed over time, it would be to say that local search is showing search engines a relevant understanding of what you (as a business) offer/provide in relation to proximity. We have worked as local SEO experts in creating local listings and citations to help Google understand where we are located. We have created relevant and effective location pages on our site or through our geo-relevant keyword research to help Google understand what we do and where we are located. We have worked to create a tie in with the above two elements and, in the past few years, started tieing social media into our local search efforts.

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Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I know, I know. Nobody wants to talk about politics, especially not in the heat of summer. So, what does Mr. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? Well, quite a bit, actually. Read on and see why.

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The curse of the Google update

I set up my business, Briar Copywriting in 2007 and have always done my own search engine optimisation.

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Matt Cutts has released another video covering three major misconceptions in SEO industry including updates, revenue goals, and link building obsession.

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Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much of what Google’s webspam team has planned for the coming months, and what it all means for webmasters. It involves the Penguin update, the Panda update, advertorials, hacked sites, link spam, and a lot more.

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Search engine optimisation is one of those marketing techniques that changes more often than a teenage girl trying to work out what to wear on a night out.

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To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming.

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