As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement.
While search marketing has been a key part of our consulting practice since 2001, our Online Marketing agency’s work with Public Relations and blogging since 2003 has helped us develop an appreciation of the influence and engagement outcomes possible with social media pretty quickly, vs. solely as a promotion channel for links. That sentiment is growing rapidly as of late with many traditional SEOs.
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Tuesday it was reported that J.C. Penney have showed signs that their Google penalty has now been lifted.
The original penalty was imposed at the end of Feb for “shady SEO practices”. Searchmetrics have published a report to show that organic search traffic is back on the rise again for J.C. Penney:
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In the early days of the Internet, search engine optimisation was a fairly simple affair. Webmasters (SEO professionals to you and I today) had a fairly straightforward job optimising web sites. To rank for a keyword in a search engine, all that was required was to put them in the title, the keyword meta tag and mention it freely in the site content and hey presto! You were done. This however led to ‘keyword stuffing’ which was a technique of repeatedly using the keyword in the meta tag and hiding keywords behind images, in order to manipulate the search engines.
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There’s been plenty of discussion around URL shorteners and their impact on SEO over the last few months.
Well Google has officially come out and confirmed that “link value” through URL shorteners is preserved as Google treats them similar to a 301 permanent redirect.
Good news for all those people who use URL shorteners and more importantly, it means that much of the link building being done through social media will have long term benefits for your SEO.
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What is a MEME?
You have probably seen several and may have even used them before without even knowing it. Wikipedia defines a meme as a “unit of social information. It is a relatively newly coined term and identifies ideas or beliefs that are transmitted from one person or group of people to another. The memes can be said to transmit idea and belief information.”
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How much time do you spend doing SEO per day? Or, specifically, how much time do you waste reading about SEO instead of doing it? Unless you are beginner who is still learning, if you’re spending more than an hour reading about SEO everyday, you’re probably wasting your time.
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All right, I’ll admit, the title is somewhat over dramatic. But, when you don’t have much to offer, hype it up anyway! Kinda like the movies!
This post started from talking about How NOT To Do An Interview: The Basics. What was originally going to be an intro paragraph turned into a full post. When this happens, I just do what I often do… take one idea and make multiple posts out of it. Love it!
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