Matt Cutts spoke at Pubcon in Las Vegas, discussing numerous SEO topics as usual. Bruce Clay has a pretty good basic recap here.

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Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be.

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A couple years ago, SEO held a lot of secrets. But, no more. If you earn a lot of money in the United States, it behooves you to hire the best tax lawyer in order for you to exploit tax loopholes to the full extent — and letter — of the law; however, what would happen if all the loopholes were closed? When I am talking loopholes, I am not including tax exemptions, deductions, and credits — advantages that the IRS and the US government planned as incentives — I am only talking about the unintentional — albeit technically legal — consequences of poorly-written tax law and policy. Loopholes. It’s the same thing with search engine optimization (SEO) and Google.

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If I could sum up local search SEO in a few words as it has progressed over time, it would be to say that local search is showing search engines a relevant understanding of what you (as a business) offer/provide in relation to proximity. We have worked as local SEO experts in creating local listings and citations to help Google understand where we are located. We have created relevant and effective location pages on our site or through our geo-relevant keyword research to help Google understand what we do and where we are located. We have worked to create a tie in with the above two elements and, in the past few years, started tieing social media into our local search efforts.

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Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). I know, I know. Nobody wants to talk about politics, especially not in the heat of summer. So, what does Mr. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? Well, quite a bit, actually. Read on and see why.

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The curse of the Google update

I set up my business, Briar Copywriting in 2007 and have always done my own search engine optimisation.

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Matt Cutts has released another video covering three major misconceptions in SEO industry including updates, revenue goals, and link building obsession.

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