Matt Cutts has released another video covering three major misconceptions in SEO industry including updates, revenue goals, and link building obsession.

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Google has a lot of stuff in the works that will have a direct impact on webmasters and the search engine optimization community. In a seven-minute “Webmaster Help” video, Google’s Matt Cutts (sporting a Mozilla Firefox shirt), ran down much of what Google’s webspam team has planned for the coming months, and what it all means for webmasters. It involves the Penguin update, the Panda update, advertorials, hacked sites, link spam, and a lot more.

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Search engine optimisation is one of those marketing techniques that changes more often than a teenage girl trying to work out what to wear on a night out.

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To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming.

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Google has posted a first steps SEO cheat sheet for newbie website owners and bloggers who are enthusiastic about their property, but never put aside a thought for search. The post is written by Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office.

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Google is currently unable to process search queries past a certain length. If you reach that threshold, you’ll be greeted by a 414 error, with the message, “The requested URL/… is too large to process. That’s all we know.”

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Did you notice a change in the PageRank of your website? We definitely did, our PageRank increased, and we are gleeful about it. This happened because Google has updated its Toolbar PageRank, the first update for 2013. Many website owners have confirmed a change in the PageRank of their webpages oin forum discussion on DigitalPoint.

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