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The Number 1 "Matt" On Google
By Andy Beal
Expert Author
Article Date: 2005-03-28
You've heard about renowned bloggers being #1 on the search engines, for their name; "Scoble", "Jeremy" etc.
The Mercury News (sub) takes a light-hearted look at how Matt Mullenweg ended up as number one for "Matt" on Google.
As he explains it, his ascent in Google has mirrored the success of WordPress, his open-source blogging software. About a quarter of new WordPress blogs leave a link to Mullenweg in their blogroll, and ``that has certainly not hurt my search-engine ranking,'' he says.
One of the authors of the piece is Matt Marshall. I can't help thinking that the idea for the story possibly came from his own search engine vanity. ;-)
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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