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SEO Professional Style, From Danny Sullivan Himself
By Robert Scoble
Expert Author
Article Date: 2005-05-13
Danny Sullivan just wrote me this. OK, OK, Maryam, I'm coming, just one more post! Heh. Tried to post the below as comments, but the connection refused...
Robert, the first thing in SEO isn't changing title tags and getting links, though that's good advice (telling them to dump the images for actual text on the home page is good, as well).
The first rule of SEO is know your message -- IE, how are people searching for you. Is anyone actually searching for "silicon valley law firm." Computer says no. Or at least Yahoo's keyword research term says no. Check it out here: http://inventory.overture.com/d/searchinventory/suggestion/.
In contrast, I see nearly 7,000 people searching for "intellectual property law" and 700 specifically looking for a firm that does this. Since the firm serves both US and international markets, getting top ranked for "silicon valley" isn't exactly the key selling point.
If they are going geographically, san jose law firm pulls in nearly 400 queries per month.
I know, that's not SEO, blogger-style. It's SEO, SEO professional style :)
Don't know who Danny Sullivan is? He's the SEO Guru who does the excellent SearchEngineWatch.
Reader Comments...
About the Author:
Robert Scoble is the founder of the famous Scobleizer blog. As an employee of Microsoft, Robert Scoble is recognized as the most prominent corporate blogger in the world.
Go to Scobleizer ...
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