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Back To SEO Blogging
By Lee Odden
Expert Author
Article Date: 2006-01-05
I get asked on occassion by new SEOs about how to start getting new business for SEO.
There are many answers to that ranging from doing pro bono work for charities or local civic organizations to networking with SEO peers and partnering with web design agencies.
For some reason, whenever I leave town for a conference or in the case of the last 10 days, go on vacation with no blogging, no phone, no emails, no internet, nada - the requests for SEO business just roll in. Well, they don't really just fall in our lap, they come in as a result of reputation marketing, networking and search engine rankings.
Some of the tactics that have been successful for our SEO company and for other successful search marketing firms include the following. They are not in any particluar order:
Organic search engine rankings
Referrals
Speak at industry events: SES, Pubcon, ad:tech, DMA
Published articles in marketing publications
Blog about SEO
Networking: conferences, forums, social networking
Public relations
Sponsoring tradeshows
Booth at tradeshows
Pay per click
Discussion threads
Outbound telemarketing or cold calling (WE NEVER DO THIS)
If you're a SEO practitioner, what methods have you found to be most effective for generating new business?
If you're a company that outsources SEO, what channels are most credible to you?
About the Author:
Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He's been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.
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